New Varlion distributor in Mexico

Varlion and Omnifut come together to distribute the brand in Mexico

Varlion arrives in Mexico thanks to Omnifut, a company dedicated to organizing sporting events and marketing paddle tennis courts, which will be in charge of distributing the brand in one of the largest countries in the world and with the greatest potential for the development of our sport.

Omnifut enters the world of padel through one of its partners, Diego de la Torre, who receives the opportunity in 2018 to organize the World Padel Tour in Mexico thanks to his career as a professional player. Diego joins Ricardo Jiménez, a person who will bring him business experience, to embark on this adventure that continues today.

Through what is known as International Padel Courts, our new distributor began building paddle tennis courts in 2021 to meet the demand for world-class facilities in Mexico. Since then, it has installed rinks all over the country in clubs, hotels and private projects, offering excellent customer service and improving the quality of its rinks to be recognized as some of the best in the world. In addition, they have been the official track of the WPT Mexico Open 2021 and 2022 and the WPT Exhibition Acapulco 2021.

Diego de la Torre, General Director of Omnifut, gives us his vision of this agreement: “For many years, Varlion has been one of the most important brands in the world, in terms of quality, technology and gaming. In Mexico, a brand is needed that meets the expectations of the most demanding players and Varlion brings the best designs and innovations. Thanks to the businesses we manage we have the opportunity to give it a strong exposure and provide a great reach for the brand in Mexico.”

Fernando Eirín, International Sales Manager of Varlion, also contributes a few words after closing this alliance: “We are delighted to restart distribution in Mexico, a country that has shown great growth in paddle tennis in recent times and also, a an area that has never ceased to show interest in Varlion. Finding a partner like Omnifut gives us the peace of mind knowing that the presence of the brand in this area is guaranteed thanks to the professional and human team behind this distributor”.

This union represents a great commitment on our part to bring the best paddle tennis rackets on the market to a country as important as Mexico. We have great expectations and confidence that this alliance will bear fruit and bring us great commercial successes in the future, maintaining the distribution quality standards that have always characterized us.

Once the agreement is signed, Omnifut plans to start marketing the products in November 2022, which represents an important advance in the Mexican padel market.